During my internship at Anja Teßmann's Design Studio I got the chance to create the keyvisual and parts of the advertising campaign for the SchülerFerienTicket of Mecklenburg-Vorpommern 2017. We promoted a creative contest on social media, by which the pupils submitted a selfmade summer design. The winning one would be part of this year's campaign.
I developed the composite mark, whose abstract shape stems from the outline of the state, as well as illustrations and gifs, we posted on social media. All stylistic forms are based on a summery do-it-yourself look, fitting to the pupils' submissions. The design was adapted to the ticket, the website, a brochure, banners and give-aways.
(Traffic association of Mecklenburg-Vorpommern)
Art Direction & Design Studio
02 / 2017 – 07 / 2017